Hello! I’m Eunice.

multidisciplinary designer

in the beginning

My love for design spawned from the art lessons I was forced to take on Saturday mornings as a kid. What at first felt like a chore quickly turned into a passion and till this day, I thank my parents for forcing me to give up watching morning cartoons to learn how to draw them instead.

Fast forwarding to my formative years, my love for design and art grew. Although art wasn’t a central focus of my studies, I continued the passion with doodles on class notes, which inadvertently helped me retain the information better. One use case study of this was when I sketched out an image of a brain for my AP Psychology class with annotations. I did this for my own visual learning purposes, but it was done so well that my teacher asked if she could have a copy of for future classes. Little did we both know that this class was a key story in the plot that further sparked my curiosity of user experience and consumer psychology.

Self-portrait illustration • 2011

"portrait" of self • 2023

Pepperdine Campus Recreation posters • 2010-2011

Graphic Design

While I was studying Advertising at Pepperdine University, a core requirement for my degree was to complete “Storytelling through Media”. I was first introduced to usability testing, basic coding, and web design in this class and fueled my intrigue for understanding user behavior and graphic design.

This is when I started my first ever design job when I worked for my school’s Campus Recreation department as the graphic designer. I designed posters for the department’s events and fitness classes. Through this experience, I was able to expand my Adobe Photoshop and Illustrator hard skills and set a solid foundation that I utilize with all design software.

marketing & visual branding

Utilizing my graphic design skills, I used my major and minor to get a start in social media marketing and content creation. My experience for end-to-end design started from these days. While fashion was a passion during my early years, what I ended up loving was the 0-1 process of taking a concept to final execution. Breathing life into seasonal concepts in the form of lookbooks and campaign photoshoots taught me the fundamentals of an end-to-end process that I use in my product design process today.

ideated, produced, & designed (for print & web) this lookbook campaign

ux/ui shift

After completing User Experience Design at General Assembly, I started my UX/UI career in e-commerce and delved into web3. With my past crypto trading experience and prior knowledge of blockchain tech basis, I was able to work on incredible projects that not only honed my knowledge of the industry, but also sharpened my hard and soft skills in problem-solving and product design. I loved working with products that can iterate and grow, and continue this passion with my next projects to come.

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